Trend #3: Hiring in the operational planning areas is outpacing that of finance
Earlier this year, we polled 252 financial and accounting decision makers to determine what major trends they see emerging that will affect the corporate finance function. In this seven-part blog series, we'll examine each of these developments.
An emerging trend is the increasing number of FTEs in operational planning areas. Nine out of 10 companies surveyed now have at least one operational function within
their companies. These operational planning personnel are responsible for the planning, modeling, and analysis for their respective areas. The majority of companies identified sales operations as the most common.
Interestingly, hiring for operational planning and analyst roles has outpaced that of finance in half of all companies surveyed. This highlights, and reinforces, the fact that increasingly more planning activities occur outside of finance. Such activities are enabled by the data and capabilities of systems like Salesforce and Marketo.
Check back next week for the next of the seven trends.