Host Analytics Named a Leader in CPM by Nucleus Research

market leader in CPM

How do customers get the most value from performance management applications?  What capabilities are most important to buyers?  Which vendors are delivering against these customer requirements? 

These questions were answered by Nucleus Research in their recently-published CPM Value Matrix report.  The 2016 report named Host Analytics as a leader in corporate performance management (CPM a.k.a. EPM) for the second year in a row.  The report also highlighted high usability, analytics, and low cost of ownership as key features that provide the most value to buyers of CPM solutions.

Delivering Customer Value in CPM

In this Matrix report, Nucleus Research found that for customers to maximize value from their CPM deployments, their solutions need to have high usability, analytics functionality, and the ability to be operated by business users without IT involvement.  According to Nucleus Research, investments in usability allow customers to experience greater rates of adoption, accelerate employee ramp-up times, and achieve ongoing productivity benefits. Moving forward, Nucleus Research believes delivering high usability will be a key differentiator for CPM vendors.

Host Analytics Recognized as a Leader

So why was Host Analytics recognized as a leader in CPM?  The Nucleus Research Value Matrix categorizes vendors according to usability and functionality.   Based on vendor and customer interviews, Host Analytics was positioned as a leader in the market with the highest-ranked usability among the vendors in the leaders’ quadrant.  Host Analytics was also ranked as having the highest-ranked functionality among the pure cloud vendors.

In the report, Nucleus Research commented that one of the key differentiating features for Host Analytics is its advanced modeling functionality. With this capability, users are able to create what-if scenarios for complex requirements such as advanced revenue planning, OpEx planning, sales operations planning, long-range planning and others. In addition, detailed operational models can be linked to financial models and plans, so customers can understand the financial impact of key decisions and ensure that finance and operations are aligned.    

“Through the cloud, Host Analytics removes IT from having to support the system and allows business users to navigate and manage the solution themselves with little ramp-up time,” said Anne Moxie, research Analyst at Nucleus Research. “Moving forward, Nucleus expects Host Analytics to continue to invest in new features and capabilities and continue to provide its users with an easy to use, scalable solution that offers strong, unique functionality.”                                  

Commenting on Host Analytics placement in the Value Matrix, CMO Ben Plummer commented, “We are thrilled to again be recognized as a leader in Nucleus Research’s CPM Value Matrix; it is truly an honor. Our high rating in usability and for functionality in particular, is testament to our deep understanding of the most pressing challenges facing finance teams today and our ability to deliver agile and scalable solutions that help modernize the role of corporate finance.”

To learn more, feel free to download a complimentary copy of the CPM Technology Value Matrix 2016.  

Download the CPM Value Matrix

 

Posted by on March 23, 2016
Topics: CPM
Stefanie Maragna

Stef Maragna is the Senior Director, Marketing & Events at Host Analytics. She has 18+years’ experience in sales and marketing fields. Stef has a strong track record of success in sales, account management, brand and web management, lead generation, field marketing and events, customer programs, and marketing communications. An accomplished events professional with expertise in both the corporate and meeting services environment, her expertise extends to company sales meetings, executive programs, user conferences, incentive programs, and trade shows. In her spare time, she utilizes her expertise as a project manager for a variety of events for charitable organizations.

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