It's about integrating numerous methods and various types of data so businesses can successfully bring their plans to fruition. With enterprise performance management, companies can confidently answer questions like which products or service lines to offer, which markets and customers to target, and how to optimize efficiencies. Business innovation today is driven by SMAC: social, mobile, analytics, and cloud.
Many practitioners and experts in the industry have positioned all of these labels as basically meaning the same thing. They see each as a process and software system designed to link strategies to plans and execution. Each includes the monitoring and managing of